Today, I got an email from my friend about a youtube link. And I want to share it here. I haven't seen an ads for a long time that actually tells a story. And selling a brand without selling the product. As I mentioned from my previous blog, when you build a brand, you are also building an emotional value with your customer. We buy based on our emotions, which is built by the experience of using the product, and the company's consistence promises. And this ads will just do that. Of course this is a very long ads and probably will be edited as 15s, 30s, or 60s in real time. I don't live in Thailand, so I am not sure if this one actually got produced to Television. But I am sure you will remember it for a long time, and what they are trying to sell.
Monday, April 13, 2009
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